Headquartered in Valdosta, GA business printing company, U.S. Press has made a name for itself as one of the leading providers of commercial printing and direct mailing services. The company has recently announced a complete array of direct mail printing services at the most reasonable prices. U.S. Press already has years of experience within the … Continue reading Commercial Printing and Direct Mail Printing Company Offers Services in Valdosta GA Serving Lowndes County
As you brainstorm ideas for making your direct mail more engaging, have you considered gamification? In this strategy, you turn your direct mail pieces into components of a game. You might deliver game boards, tokens, or pieces of a puzzle. Gamification creates an element of fun and engages your target audience in a fresh and … Continue reading Should You Gamify Direct Mail?
Consumers have come to expect a personalized marketing experience. Yet not all marketers have taken the plunge. Are you still looking to integrate personalization into your print and multichannel mix? If so, here are some common sense things about personalization that you should know. Content just has to feel personal to them. At its simplest, … Continue reading 5 Easy Ways to Personalize Marketing
Ding. That’s another email in your customer’s inbox. Add that to the hundreds of text messages, phone calls, and digital ads your customers are bombarded with everyday. The result? An overcrowded market and overwhelmed customers. So, how do you make your brand stand out from the competition? It’s not easy, but here’s 10 ways we’ve … Continue reading 10 Tricks to Grow Your Business in 2017
Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to … Continue reading How to build your brand: Repetition, Repetition, Repetition
Friends, A few weeks ago we sat down and thought of ways we could spread Christmas cheer to all our customers. We wanted to create a fun way to show you who we really are: a team of hard-working people who are dedicated to your success (and who know how to poke fun of ourselves). As … Continue reading Merry Christmas from your U.S. Press team!
Personalization and targeting are powerful tools in direct mail, email, and other marketing channels, but they only work when they create relevant communications for the customer.